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đź“– Link collection design, UI and user research

Accessibility

Visual design

Color
Fonts
Icons
Branding
Logo design

Working with designers

Finding a designer
Redesign & preparations for working with designers

UI design

Design systems and consolidation
Tools
Usability principles and rules-of-thumb
User research & journeys

Evaluation methods

On finding out if your ideas work. Very often this is done too late – with paper prototyping you can run a simple evaluation within a few hours, so do test early and often!

Prototyping
  • You do not need an almost finished product to test (the earlier the better, actually): You can evaluate a single feature (see tracer bullet development), a mockup (see penpot or figma) or a paper prototype.

  • Paper prototyping, a way to try ideas with users without needing to write any code.

  • Concept prototype: Testing your idea when it’s still at the conceptual stage: Keep it basic, keep it at the big picture level (so users won’t focus on the finer details, like the color, design etc), use an exisiting product that is similar to get the users talking.

Analytics
Heuristic evaluation

Using rules to spot usability problems in a usage scenario; ideally done by several people.

Usability tests & user testing

In a usability test, potential users try to use an early version of your product to find potential problems that you need to fix. User testing is not meant to sell the idea to the users, it’s to gather data/feedback that supports you to continue product development, so use any resources available as early as possible to communicate the idea.

To read, listen and watch

Methods & tools

Sourcing testing users

  • You can get free access to an otherwise expensive suite of user testing tools through UserTesting.com’s social impact program, OneWorld: https://www.usertesting.com/company/programs-initiatives/usertesting-oneworld

    • (Note for usertesting.com (and similar products): You won’t get a lot of people from marginalized communities e.g. because payment needs a bank account or credit card etc.)

  • “Citizen User Testing” groups concept, a formal model to identify more diverse feedback from communities you want to serve w/ your product or service- Examples and free e-book on the method: https://directory.civictech.guide/listing-category/user-research-groups
  • The Mom Test - frequently cited book on this, essentially people will lie to you to be nice, how to talk to customers to get honest feedback (note: as a mom, I really hate this name. - Molly): https://www.momtestbook.com/